Thursday, July 7, 2011

Sex Sells

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Often we hear the term 'sex sells' in terms of advertising and in the media. In this chapter 'The Great Communicators Language and the Media' focuses on sexism in the media, and how women and men are being portrayed. Are the roles that men and women take on in commercials and advertisements sexist and promote gender stereotypes?(rephrase this sentence to fit into sex sells) The typical advertisement gearing towards a male audience is trying to get the “sweet young thing”, where as the female is trying to be the “sweet young thing”. Come up with any examples. One I thought of was the recent AXE deodorant spray, where a well built, good looking guy sprays himself in the elevator with AXE deodorant then leaves the elevator as a scrawny shorter less attractive man enters the elevator and then the a beautiful young lady enters the elevator thinks it’s the scrawny guy she smells and... Then it later implies that they hooked up in an elevator all because of the smell the first guy left. That man can get the young sweet thing with AXE. Whole notion of sex selling and it can also be seen that men are also the victims of sexism in advertising, but the majority of advertising women are subject to be seen as sex objects and sometimes their bodies are used to sell products that have nothing to do with the body such as printers. What is this society telling young girls they should be in order to be the sweet young thing that all men desire. Flaunt yourself and be seen as a sex object…after effects of this…girls become anorexic and where makeup to fit the ideal women’s persona…



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