Sunday, January 1, 2012

Social Responsibility in the Company

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1.Title of article plus source

'Toxic chemicals leaking at factory site'
by Elizabeth Binning
The New Zealand Herald
 Wednesday March 1, 2000

2.Definition of Concept-Social responsibility

Social responsibility is a shared attitude amongst all employees of the business toward the continued health and viability of the environment and the business. Policies and procedure are in place that protect stakeholders from any adverse effects of the business operations (Kirkley, personal communication ,15 February,2000).

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"To some, social responsibility might be evidenced by a company's willingness to court costs that do not relate directly to the company's production of goods and services. To others, the acceptance of such costs would be seen as a violation of social responsibility" (Aldag&Stearns,.p.11).

3. Discussion

The analysis of article

The article shows the danger that toxic chemicals are in, but fail to mention reasons for how the situation became so serious that nearly 10,000 litres of potentially dangerous chemicals at the back of electroplating factory. If the chemicals mixed or caught fire they would release a highly toxic and poisonous gas, which was harmful to humans and could pollute our environment. Another major weakness of the article is that it is very one sided, focusing only on the environment of effect. It does not analyze the reasons on the manager of the factory that may be put in place to disposal the materials, which were used during the electroplating process, The article also fails to talk about social responsibility on the electroplating factory.

I deem that this article does not concentrate in the management concept of social responsibility, but during this article, we clearly know if the dangerous materials have been removed from the site once their shelf life expired, the situation will be avoid. The reason I think is that lack of social responsibility.

Why be socially responsible?

Only one of a number of passive consequences, which business operations can have, is environmental damage for the world's people. It is because a threat that social responsibility is a major issue for management is carried by the drive for profit and economic development (Inkson&Kolb,00a).

Social impacts can be either positive or negative; their effects will also vary by the particular standpoint of stakeholder groups (Wood, p.5) By being socially responsible, firms can proactively anticipate and deter draconian government regulations; exploit opportunities arising from increasing levels o cultural, environmental; and differentiate their products from their less socially responsible competitors.

 How can we do?

As everybody knows, chemical companies have serious pollution problems. Dow makes some 1,100 different products, many of them highly risky, and in making and marketing some $1.5 billion worth of these products annually some are bound to spill and some to spoil, creating pollution problems lf a major quantity. In the electroplating company, the waste disposal area is larger than the manufacturing facility. The silver lining in this is that because we have so many problems we know more than most about handing pollution.

We have put rather more emphasis on waste prevention than on waste disposal. Preventing waste is our primary goal because if you will have more products to sell and earning will increase. Concentrating on waste disposal and building waste disposal facilities creates a drain on earnings and is entirely the wrong way to go about it. Therefore we have shifted a great deal of our research emphasis to increased yields, recycling, better waste treatment procedures, and the like.

Much of our current effort is being devoted to what we call 'product stewardship'. This is an important aspect of social responsibility. As we define the concept, it means that we have a responsibility for a product every step of the way, in manufacture, in shipping and distribution, in its use, and on to its final disposal.

Our marketing people work with our customers so that safe handing, safe se, and safe disposal are hallmarks of our activities, and so that our products are not used in ways not intended or tested for. Our manufacturing people are concerned not only with meeting our pollution control standards but with safety in the packaging and movement of goods. Environmentally sound products, and part of their responsibility is to develop information for save handing, use, and disposal of our products (Anshen).

I believe that social responsibility is less programmatic than philosophic, it stems from a deeply held vision by company leaders that business can and should pay a role beyond making money.

In the environmental area, if the electroplating company's strategic focus on the environment as a source of competitive advantage. The company believes that more money is attributed to its environmental focus (Jacoby)


Even though this article does not concentrate on the management concept of social responsibility, but we can know the company needs to consider a number of environmental issues that are particularly relevant to the chemical industry. These include issues of product stewardship- such as how much responsibility the electroplating company should take for its products after it sells them, how this is affected by leaks, spills and extraction processes.

We can learn from this article that the manager should be consider the all aspect of the management about the company, not only profit max, do not forget that social responsibility is major issue for the management and 'the social responsibility of business is to make a profit' (Inkson&Kolb)


Melvin, A. (Eds.). An Arkville press book Managing the socially responsible corporation. New York Macmillan publishing co., Inc.

DonnaJ.W. (Eds.). &Joel.M. Business & Society. Putting Social responsibility to Work for your Business and the world.

Ramon J.A., & Timothy M. S. Management (second edition.). College division South-Western Publishing Co.

Inkson.k .,&Kolb.D. Management Perspectives for New Zealand (third edition.). Auckland. Prentice Hall

Neil H. J. A Blueprint for the Future. Corporate power and social responsibility. New York Macmillan publishing co., Inc.

Elizabeth, B. Toxic chemicals leaking at factory site. The New Zealand Herald, p. A4..

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