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The argument that Furniture Depot sales have increased because of internet ads lacks some important facts that must be addressed to substantiate the argument. The evidence that follows this description simply states that internet advertising helped increasing the sales without providing any support or proof to the main argument.
Firstly, the argument assumes that the increase in sales at Furniture Depot is due to internet advertising. But there is no evidence that the people who bought furniture at Furniture Depot actually found out about the store through internet advertising. It is possible that people who bought furniture might have heard about Furniture Depot through TV/radio/ banners on highways. It is also possible that people who bought furniture might have recommended other people to do the same.
Secondly, the argument never considers any other factors apart from internet advertising that might have caused an increase in the sales. It is possible that Furniture Depot as part of marketing strategy had a lot more discount sales this year than the previous year. Also Furniture Depot might have introduced flexible lending schemes thus increasing its customer base.
Finally, it is also possible that Furniture Depot has started selling items, which are not expensive and can be afforded by the average population. It is possible that the company was only selling expensive brands of furniture before this year that did not cater to the mass population but a selected few.
Because the argument leaves out several key issues, it is not sound or persuasive. The argument might have been more thorough and convincing if it provided statistics as to what % of people who came to store did so because of internet ads and also provide some evidence that there were no other factors involved.
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